A brief history
Holograms are arguably one of the best inventions to come out of the 20th century since Dennis Gabor devised a method to store data onto photographic film; three-dimensional images of the information pattern were encoded on a beam of light.
A later refinement, the “rainbow transmission” hologram otherwise known as the Benton hologram invented by Dr Stephen A. Benton in 1968 was the first hologram which could be viewed under natural conditions with the naked eye (under white light as opposed to using a laser)
However it wasn’t until 1984 when we would see the first credit card to feature a hologram on with the iconic dove flying on the master card that we would turn to this ingenious method to highlight and showcase our brand whilst simultaneously protecting our products and customers alike.
So why use holograms ?
In short, they are a hallmark of security and authenticity. Why is this? Well, holograms are impossible to simply copy and virtually unattainable in replicating so this inhibits counterfeiting and fraudsters.
It is this reason we see holograms used in a myriad of different products across a wealth of industries especially where security is of upmost priority on products such as bank cards, medicines etc.
please see our past blog ‘7 things to do with a hologram’
A renaissance of the hologram
However it is not just in these high end sectors that holograms are being utilized – more recently the hologram has leapt from bank cards and technology and onto more everyday items in print from packaging of food to fashion. We are undoubtedly witnessing a renaissance of the hologram as a trend for a great many of reasons outlined below;
- They are eye catching! Holograms by nature are very vibrant and eye catching – with their shimmery rainbow reflective quality they are unparalleled when it comes to gaining the initial attention of customers. It is for this reason that clothing lines are increasingly utilizing the hologram on their clothing labels.
- They are a mark of quality. As they cannot be replicated they are a mark of authenticity and high value. They are made using a lengthy printing process (which I will go into in my next blog), the special printing plates and setting up and many runs means they are not the cheapest printing solution, this meant that only high end clients opted for this in the past. Because we are used to seeing holograms on such expensive products we associate holograms with profound quality and value.
- They are versatile. Hologram stickers are unique in appearance; three dimensional appearance with a silver or gold base and many layers which catch the light from different angles giving a rainbow. These bespoke properties make them easy to incorporate into any design aesthetic – this means they are incredibly versatile as well as timeless.
Designing your perfect hologram!
First of all you must consider what Message you wish to convey. This will determine what type of aesthetic you wish to achieve. Many factors may contribute to this decision making, the most important being are you using these primarily for marketing or security?
Here it is worth checking out current design trends depending upon the particular industry you are a part of. While there is a real emergence of bold 90s electric quality in sectors such as fashion. Food industries may favour a more classical quality to give them a timeless classic effect. If you are using text in your design its worth looking into what type face you would like. Would you want to incorporate your personal logo into the design?
Here are some good examples to get your creative juices flowing
The more detailed the more difficult it is to emulate and counterfeit. We would strongly urge you to go with tamper evident holograms, when peeled off they would mark the surface as ‘void’
Also barcodes and numbering can add an extra line of defense against fraudsters whilst allowing you to track your products.
If you are interested in ordering some holograms we offer free consultations and can design your hologram stickers for free!