Loyalty card scheme benefits for you and your customers
Membership Rewards programs have been very popular and successful. Nearly every store and business has started to offer perks for their frequent visitors. offering savings on in store purchases simply by swipeing your loyalty card or having your key tags scanned.
We see what the benefit of membership programs are to consumers, but what benefits does your business get? There are many benefits to your business when adding membership rewards:
It actually costs seven times more acquire new customers than to keep existing customers.
As technology has developed, businesses of all sizes have moved towards using printed plastic loyalty cards and key fobs. Using Magnetic strips, barcodes or even rfid contactless cards to more accurately track customers purchases, this has enabled them to make use of a rich source of data previously unavailable to them, thereby increasing profits.
For example, “coffee shop A offers a stamp card where customers buy nine coffees and get their tenth coffee free. This scheme does not differentiate between whether a customer buys the cheapest or most expensive coffee, and it offers them a potential return of £2.05 on an expenditure of £18.45.
By contrast, “coffee shop B” uses printed plastic cards in its loyalty scheme which converts spend into points more precisely, meaning that customers have to spend around £76 to save £1.95. This is a targeted loyalty scheme.
Great value option with the widest range of options. From traditional credit card sized loyalty card to key fobs that can be carried everywhere. We even clever combination cards which allow you to issue both at the same time.
The ultimate in loyalty cards for your most valued customers. These V.I.P loyalty cards are made from stainless steel. Using sequential numbers and barcodes to make you top tier customers feel truly special.